Senior Marketing Analyst
Core
Shape media mix and marketing strategy by translating complex data into strategic recommendations and delivering performance reporting.
Role type
Senior Marketing Analyst
Builds
Scalable reporting solutions, dashboards, and marketing measurement infrastructure
Domain
Retail / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, BI tools (Looker), performance marketing, attribution, marketing measurement, data visualization, strategic planning, budgeting, forecasting
Preferred skills
Marketing Mix Modeling (MMM), experimentation, incrementality testing, semantic modeling (LookML)
Technologies
SQL, Looker, AI-powered tools
Responsibilities
Develop scalable reporting solutions and dashboards; Lead initiatives to improve marketing measurement and data infrastructure; Drive analytics to identify performance trends and growth opportunities; Partner with Finance, Data Science, and Analytics teams on strategic planning and budgeting
Seniority
Senior, hands-on IC