Director, Digital & Performance Marketing
Core
Build and scale an AI-first performance marketing engine to drive pipeline, revenue, and growth efficiency for global enterprises.
Role type
Director, Digital & Performance Marketing
Builds
AI-driven digital marketing systems, self-optimizing engagement strategies, and scalable revenue pipelines.
Domain
Cybersecurity / Enterprise SaaS
Deliverable
production ML models
Required skills
B2B digital marketing strategy, paid media optimization, AI-powered marketing tools, intent data utilization, martech stack proficiency, team leadership, cross-functional collaboration, experimentation framework design.
Preferred skills
Cybersecurity experience, cloud or enterprise SaaS experience, AI/ML-driven optimization expertise.
Technologies
Salesforce, Marketo, Demandbase, Hightouch, LiveRamp, SEM, paid social, programmatic display, CTV, audio/podcasts, Reddit, programmatic OOH.
Responsibilities
Define and own digital marketing strategy aligned to pipeline and revenue goals; build and scale a digital-first pipeline generation engine across multi-channel engagement; translate ICP and personas into actionable target audiences using intent data and AI; set the AI roadmap for the digital marketing function; build and lead a structured experimentation framework; build, mentor, and lead a team of high-performing digital marketers; lead cross-functionally across Sales, Marketing Ops, Data Analytics, and Regional/Field Marketing.
Seniority
Director, strategic leadership with hands-on execution
