Principal Product Marketing Manager
Core
Own end-to-end go-to-market strategy, positioning, and messaging for core cybersecurity product lines, translating complex capabilities into business outcomes for enterprise buyers.
Role type
Principal Product Marketing Manager (B2B Enterprise SaaS)
Builds
Cybersecurity ratings platform and risk management tools for enterprise clients
Domain
Cybersecurity / Risk Management / SaaS
Deliverable
product features
Required skills
Product marketing strategy, buyer research, competitive intelligence, GTM planning, sales enablement, content creation, analyst relations, data-driven strategy, cross-functional influence
Preferred skills
Cybersecurity buyer journey expertise, familiarity with security ratings/VRM/TPRM/GRC
Technologies
None explicitly listed
Responsibilities
Develop differentiated value propositions for CISOs and risk leaders; Lead GTM planning and execution for major product launches; Create high-impact sales tools and deliver field training; Produce authoritative thought leadership content and represent product vision at industry events
Seniority
Principal, strategic individual contributor