Senior Manager, Brand & Consumer Marketing - Tokyo, Japan
Core
Lead brand and consumer marketing efforts in Japan to introduce, understand, and adopt Glance, an AI-powered shopping agent, among Japanese consumers.
Role type
Senior Manager, Brand & Consumer Marketing
Builds
Brand awareness, trust, and engagement for Glance in Japan
Domain
Technology (AI/Generative AI) + Consumer Retail/Commerce
Deliverable
product features
Required skills
Brand strategy, integrated campaign management, influencer/creator partnerships, consumer storytelling, social media strategy, performance marketing, data analytics, stakeholder management
Preferred skills
Knowledge of Japanese consumer culture and internet trends, experience in fast-paced growth environments
Technologies
Social platforms, paid social, search, attribution frameworks
Responsibilities
Localize global brand positioning for Japanese consumers; Develop and execute integrated marketing campaigns across digital, social, PR, and experiential channels; Build relationships with creators, influencers, and talent agencies; Develop compelling brand narratives across earned, owned, and paid channels; Monitor Japanese consumer trends and cultural moments; Partner with Growth and Product teams to drive user acquisition and retention; Define and track KPIs for brand health and business outcomes
Seniority
Senior Manager, hands-on leadership
