Senior Marketing Insights Analyst
Core
Transforming complex, messy datasets into clear, defensible narratives for external audiences (press, customers, analysts) and serving as the approval gate for first-party marketing claims.
Role type
Senior Marketing Insights Analyst (Data Storytelling & Research)
Builds
Externally published market research, thought leadership content, and substantiated marketing claims.
Domain
AI Advertising / Performance Marketing / Ad Tech
Deliverable
dashboards & analysis
Required skills
Data storytelling, rigorous research execution, industry judgment (mobile/ad tech), independent project management, cross-functional partnership, SQL, Python/R, BI platforms (Looker/Tableau), written/verbal communication
Preferred skills
Experience with external research partners, claims substantiation/disclosure controls, AI tools for analysis, journalism/consulting background
Technologies
SQL, Python, R, Looker, Tableau, AI tools
Responsibilities
Execute data storytelling for external research and thought leadership; Serve as approval gate for marketing claims before legal review; Independently execute research projects with external partners; Partner with Legal and PMM stakeholders; Use AI tools to accelerate analysis while applying critical judgment
Seniority
Senior, hands-on IC
