Growth Marketing Strategy & Planning Manager
Core
B2B Growth Marketing Strategy & Planning Manager responsible for target setting, budget allocation, ROI analysis, and pipeline modeling to maximize revenue yield across sales-led and PLG motions.
Role type
Senior IC Growth Marketing Strategy & Planning Manager
Builds
Data-driven marketing investment decisions, pipeline coverage models, and executive reporting narratives
Domain
B2B SaaS / Data Infrastructure
Deliverable
production ML models | dashboards & analysis
Required skills
B2B SaaS marketing analytics, financial modeling, SQL, Excel/Google Sheets, BI tools (Looker), Salesforce, marketing automation (Marketo), ad platforms (Google Ads, LinkedIn Ads)
Preferred skills
Python/R for statistical analysis, multi-touch attribution, experiment design, predictive modeling (LTV, propensity scoring), modern data stack familiarity
Responsibilities
Own annual/quarterly target setting and budget allocation; calculate and report on CAC, cost-per-lead, and marketing efficiency ratios; maintain Growth pipeline model aligning sourced/influenced contributions; analyze marketing experiments to optimize spend and funnel conversion; support weekly/monthly business reviews with actionable insights; plan capacity and headcount for the Growth marketing organization
Seniority
Senior, hands-on IC
