Growth Marketing Strategy & Planning Manager
Core
B2B marketing strategy and performance analytics manager supporting GTM Strategy & Planning, acting as the right hand to the VP of Growth to set targets, allocate budgets, and maximize revenue yield.
Role type
Senior IC Growth Marketing Strategy & Planning Manager
Builds
Data infrastructure layer for moving, transforming, and trusting data (Fivetran and dbt Labs)
Domain
B2B SaaS, Data Infrastructure, Analytics Engineering
Deliverable
production ML models | dashboards & analysis
Required skills
B2B SaaS marketing analytics, financial modeling, target setting, budget allocation, ROI analysis, pipeline modeling, cross-functional alignment, SQL, Excel/Sheets, BI tools (Looker), Salesforce, marketing automation (Marketo), ad platforms (Google Ads, LinkedIn Ads)
Preferred skills
Python/R for statistical analysis, multi-touch attribution, experiment design, predictive modeling (LTV, propensity scoring), modern data stack familiarity
Responsibilities
Own annual/quarterly target setting and budget allocation; calculate and report on CAC, cost-per-lead, and marketing efficiency ratios; maintain Growth pipeline model aligning sourced/influenced contributions; support weekly/monthly business reviews; analyze marketing experiments to optimize spend and funnel ROI; plan capacity and headcount for the Growth marketing organization
Seniority
Senior, hands-on IC
