Manager, Integrated Marketing, Consumer - DashPass Habituation
Core
Develop integrated marketing strategies to increase DashPass member engagement, drive habit formation, and deepen member value.
Role type
Manager, Integrated Marketing (Consumer)
Builds
DashPass retention and engagement programs
Domain
Food delivery / Consumer marketplace
Deliverable
product features
Required skills
B2C marketing strategy, performance marketing, retention marketing, cross-functional leadership, budget management, A/B testing, CRM management, paid media, data-driven decision making
Preferred skills
MBA, experience standing up new marketing channels
Technologies
CRM, paid media, in-app, push, SMS
Responsibilities
Act as general manager for marketing plans, own DashPass retention strategy, execute end-to-end campaign development, create scalable A/B testing frameworks, set quarterly marketing goals and KPIs, manage and optimize marketing budget
Seniority
Manager, hands-on IC
