Growth Marketing Strategy & Planning Manager

USA - DenverFull-time$141k2026-10-06 → 2026-11-13

Hybrid · United States

Core

B2B marketing strategy and performance analytics manager supporting GTM decisions, budget allocation, and revenue yield optimization for a data infrastructure company.

Role type

Senior IC Growth Marketing Strategy & Planning Manager

Builds

Data-driven marketing plans, budget models, pipeline coverage models, and ROI analysis frameworks

Domain

B2B SaaS / Data Infrastructure

Required skills

B2B SaaS marketing analytics, financial modeling, target setting, ROI analysis, pipeline modeling, SQL, Excel/Sheets, BI tools (Looker), Salesforce, marketing automation (Marketo), ad platforms (Google Ads, LinkedIn Ads)

Preferred skills

Python/R for statistical analysis, multi-touch attribution, experiment design, predictive modeling (LTV, propensity scoring), modern data stack familiarity

Responsibilities

Own annual/quarterly target setting and budget allocation; calculate and report marketing ROI metrics (CAC, cost-per-lead); design models to quantify marketing program impact; support weekly/monthly business reviews; align ICP across product, sales, and marketing; analyze marketing experiments to optimize spend; plan capacity and headcount for the growth organization

Seniority

Senior, hands-on IC

About Fivetran

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on. Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights.