Senior Consultant, Marketing Mix Modelling (MMM) & Data Science
Core
Senior Consultant leading end-to-end Marketing Mix Modelling (MMM) and data science projects to drive sustainable business performance and strategic marketing decisions for global clients.
Role type
Senior Consultant (Manager-level), hands-on IC with team leadership
Builds
Actionable marketing insights, BMCs, and MMM models for brand strategy and revenue optimization
Domain
Marketing Analytics, Data Science, Econometrics, Sustainability
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Marketing Mix Modelling (MMM), Econometrics, Media variables analysis, Large dataset management, Client account management, Python, Microsoft Office (Excel, PowerPoint, Word), Strategic consulting
Preferred skills
R programming, Team leadership (3-8 consultants), International project delivery
Technologies
Python, Microsoft Office, MMM platforms
Responsibilities
Lead end-to-end analytics projects from planning to implementation, Steer clients on MMM and BMC model delivery, Translate technical insights into compelling stories for stakeholders, Manage and lead a team of 3-8 consultants, Support Managers as project lead on key global accounts
Seniority
Senior, hands-on IC with team leadership