Senior Product Marketing Manager
Core
Shape market understanding and adoption of embedded computing and IoT solutions by translating complex technical capabilities into clear, differentiated narratives for technical B2B audiences.
Role type
Senior Product Marketing Manager (B2B Technical)
Builds
Product positioning, messaging frameworks, go-to-market strategies, and sales enablement resources for embedded computing and IoT products.
Domain
Embedded computing, IoT, B2B technology
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, product positioning, technical storytelling, sales enablement, cross-functional collaboration, project management, data-driven marketing
Preferred skills
B2B SaaS or cloud-based technical solutions marketing, IoT or device management platforms, embedded systems familiarity
Responsibilities
Lead end-to-end go-to-market timelines and product launches; Develop product positioning, messaging, and value propositions; Create sales enablement materials (decks, battlecards, training); Translate technical specifications into customer benefits for developers and business decision-makers.
Seniority
Senior, hands-on IC
