Product Marketing Management
Core
Define MCU product lines, roadmaps, and go-to-market strategies to accelerate growth in the compute market segment.
Role type
Senior Product Marketing Manager (MCU/Compute)
Builds
MCU product lines, go-to-market strategies, and business plans for compute devices
Domain
Semiconductor / Embedded Systems / Automotive & Industrial
Deliverable
product features
Required skills
Strategic product planning, go-to-market strategy, market segmentation analysis, technical product training, customer relationship management, pricing strategy, competitive positioning, business plan development, technical writing
Preferred skills
MBA, experience with automotive or industrial markets
Technologies
Microcontrollers (MCU), compute architectures
Responsibilities
Define strategic industrial and automotive product lines and roadmaps; Identify enabling IP and external partnerships; Communicate product strategy and roadmaps to sales teams; Organize technical product and application trainings for customers; Develop marketing collateral and technical articles; Assist sales in assessing customer applications; Monitor MCU business plan and marketing strategy
Seniority
Senior, hands-on IC
