Demand Generation Marketing Manager, Private Equity
Core
Design and execute end-to-end demand generation campaigns to drive net-new private equity firms to Carta's private equity and alternative assets products.
Role type
Demand Generation Marketing Manager (Private Equity)
Builds
Multi-channel demand gen programs, ABM targeting, lifecycle streams, and SFDC campaign tracking for PE Investor prospects.
Domain
Private Equity / Alternative Assets / Fintech
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Multi-channel campaign execution, ABM strategy, 6Sense proficiency, Salesforce (SFDC) campaign tracking, cross-functional collaboration, data-driven decision making, pipeline management
Preferred skills
Experience in B2B SaaS, fintech, or financial services, experience with Marketo, financial services industry knowledge
Technologies
6Sense, Salesforce, Marketo
Responsibilities
Research, develop, and execute end-to-end campaigns to drive net-new firms; Collaborate with Sales, Product, and Marketing to test strategies and drive quarterly objectives; Own 6Sense ABM targeting and lifecycle streams; Coordinate cross-functionally to identify high-propensity accounts; Identify and execute strategic growth initiatives and tests
Seniority
Mid-Senior, hands-on IC