Lead Product Marketing Manager
Core
Lead Product Marketing Manager focused on audience insights, campaigns, and content for Carta's Private Equity (PE) and Venture Capital (VC) buyers.
Role type
Senior IC Product Marketing Manager (B2B SaaS)
Builds
Enterprise-grade collateral, AI-powered marketing infrastructure, and full-funnel messaging for PE/VC segments.
Domain
Private Capital / Enterprise SaaS
Deliverable
product features
Required skills
Buyer persona development, full-funnel messaging, integrated outbound campaign execution, content systems governance, analytics-driven decision making, technical copywriting, AI tool proficiency (Claude), cross-functional collaboration
Preferred skills
Experience with ABM, demand generation, and event strategies for enterprise buying committees
Technologies
Claude (AI assistant)
Responsibilities
Build and maintain data-driven buyer personas; translate persona intelligence into segment-specific messaging; develop and systematize enterprise content assets; build and deploy AI-powered PMM infrastructure; support integrated outbound campaigns; measure content and campaign impact.
Seniority
Senior, hands-on IC