Field Marketing (DACH Region) Working Student
Core
Execute field marketing events, ABM campaigns, and lead management for B2B SaaS in the DACH region.
Role type
Field Marketing Working Student
Builds
Regional demand generation pipeline and customer advocacy in Germany, Austria, and Switzerland
Domain
B2B SaaS / Process Intelligence
Deliverable
product features
Required skills
Event planning and execution, Account-Based Marketing (ABM) strategy, Lead management and routing, Market research, Campaign analytics, Localization of marketing assets
Preferred skills
Campaign management, Event execution, Salesforce, ON24, Gemini, Claude, Google Suite
Responsibilities
Plan and execute field events, webinars, and trade shows; Execute targeted ABM initiatives for key enterprise accounts; Collaborate on lead routing and pipeline tracking; Identify industry events and sponsorship opportunities; Analyze event and campaign performance metrics; Localize marketing collaterals for the DACH market
Seniority
Student (Working Student)
