Director, Creator Marketing Services
Core
Lead the strategy, growth, and delivery of end-to-end influencer marketing programs for major global brands and agencies, overseeing teams across the US and EMEA.
Role type
Director, Creator Marketing Services (Senior Leadership)
Builds
Scalable service offerings, commercial models, and strategic customer relationships for global brands.
Domain
Creator/Influencer Marketing, Global Brand Services
Required skills
Influencer/Creator marketing strategy, Global team leadership (managing managers), Revenue growth & new business development, End-to-end campaign delivery (casting, contracting, execution), Data intelligence integration, Service catalog & pricing strategy, Profitability & utilization management, Thought leadership & stakeholder presentation, Responsible AI adoption
Preferred skills
Creator marketing platform experience, Outcome-based pricing models, Professional services/agency background, SaaS customer success, Enterprise client experience (beauty, CPG, retail, tech)
Technologies
Instagram, TikTok, YouTube, Creator marketing platforms
Responsibilities
Lead and develop the Creator Marketing Services organization across the US and EMEA; Drive services revenue growth by partnering with Sales; Equip Sales and Customer Success teams to sell standardized offerings; Oversee end-to-end delivery of creator programs; Partner with Data Intelligence teams; Develop standardized service catalogs; Evolve service pricing strategies; Own team billability and capacity planning; Act as senior escalation point for customer engagements; Lead services strategy for pitches and RFPs; Represent the organization as a thought leader; Establish scalable processes for contracts and risk management; Champion responsible AI adoption.
Seniority
Director, Senior Leadership