Creative Strategist – Performance Marketing
Core
Lead creative strategy and production for performance marketing campaigns across Meta Ads, Google Ads, and influencer channels to drive growth for global gaming audiences.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
High-converting static, motion, and video advertising assets for e-commerce gaming brands
Domain
E-commerce / Digital Performance Marketing / Gaming
Required skills
Performance marketing creative strategy, advertising concept development, creative direction, short-form video performance analysis, Meta Ads expertise, Google Ads expertise, influencer marketing, campaign performance analysis, production-ready brief writing
Preferred skills
Gaming industry experience, e-commerce brand experience, influencer content integration, project management tools
Technologies
Meta Ads, Google Ads, Performance Max, YouTube, TikTok, Instagram Reels, Asana, ClickUp, Trello
Responsibilities
Lead creative strategy across digital marketing channels, identify creative opportunities based on trends and data, develop high-converting advertising concepts, conduct competitor research, write production-ready briefs for designers and editors, direct video production, review creative deliverables, establish production workflows, collaborate with paid media teams, analyze campaign performance
Seniority
Mid-Senior, hands-on IC
