Marketing Data Analyst
Core
Transform complex marketing data into actionable insights to support business growth and strategic decision-making within B2B marketing operations.
Role type
Marketing Data Analyst
Builds
Dashboards, reports, and analytical solutions for marketing performance tracking
Domain
B2B Marketing / Marketing Operations
Deliverable
dashboards & analysis
Required skills
SQL, Salesforce, HubSpot, statistical analysis, A/B testing, campaign attribution, ROI measurement, data management
Preferred skills
Business/Economics/Mathematics degree, B2B marketing focus
Responsibilities
Extract and analyze large datasets from multiple sources to identify trends; Lead reporting and data management for Salesforce and HubSpot; Build and automate dashboards to monitor key performance indicators; Collaborate with stakeholders to translate business questions into analytical projects; Conduct performance analyses of integrated marketing campaigns; Evaluate campaign effectiveness and provide data-driven recommendations; Present analytical findings to technical and non-technical stakeholders