Senior Manager, Digital Marketing | Mission Australia
Core
Lead national digital marketing strategy and delivery, overseeing website/platform optimization, SEO, SEM, and social media paid channels to support social impact for communities experiencing homelessness and disadvantage.
Role type
Senior Manager, Digital Marketing
Builds
National digital strategy, roadmaps, and channel performance for a not-for-profit organization.
Domain
Non-profit / Social Services / Digital Marketing
Required skills
Digital marketing strategy, SEO, SEM, social media management, website/platform optimization, stakeholder management, agency/supplier relationship management, people leadership, data-driven decision making, UX principles
Preferred skills
Experience in complex organizations, translating complex digital concepts, building team capability
Technologies
Digital platforms, SEO tools, SEM tools, Social media platforms, Website management systems
Responsibilities
Lead national digital strategy and roadmap; oversee website performance and customer experience optimization; drive performance across SEO, SEM, and social media; establish governance frameworks for content and platform integrations; lead and mentor a digital marketing team; partner with stakeholders and agencies to maximize digital outcomes.
Seniority
Senior Manager, hands-on leadership