Digital Marketing Manager (m/w/d) Schwerpunkt Website, SEO & digitale Sichtbarkeit
Core
Develop and manage the corporate website as a central platform for brand positioning, visibility, and lead generation, focusing on SEO strategy and digital presence optimization.
Role type
Digital Marketing Manager (Website & SEO)
Builds
Corporate website, SEO strategies, digital content structures
Domain
B2B Consulting / Professional Services
Deliverable
product features
Required skills
B2B digital marketing, SEO strategy, CMS management, analytics, content structure design, stakeholder collaboration, vendor management
Preferred skills
AI-driven search optimization, international context experience
Technologies
CMS, SEO tools, Analytics tools
Responsibilities
Develop and operate the corporate website for image and lead generation; Execute SEO strategy (technical, structural, content); Optimize discoverability in modern search systems including AI-driven search; Conceive and implement website and content structures along the customer journey; Collaborate with content, campaign, and business teams; Analyze and optimize website performance; Manage external service providers and agencies