Senior Manager, Marketing Decision Science
Core
Lead a team of Decision Scientists and Marketing Analysts to measure and optimize paid media, SEO, and retailer marketing impact, directly influencing budgets and growth strategies.
Role type
Senior Manager, Marketing Decision Science
Builds
Unified marketing measurement framework, channel strategies, and growth initiatives
Domain
Technology / Consumer Marketplace / Marketing Analytics
Deliverable
production ML models
Required skills
Team leadership, Media Mix Modeling, incrementality testing, Lifetime Value modeling, multi-touch attribution, SQL, causal analysis, budget allocation modeling
Preferred skills
Geo-experimentation, Bayesian methodologies, marketing infrastructure transformation
Technologies
SQL
Responsibilities
Lead and develop a team of 5 Decision Scientists and Marketing Analysts; Own end-to-end delivery of paid marketing analytics workstreams; Lead contribution to a unified marketing measurement framework; Coordinate Media Mix Modeling inputs and measurement reporting; Lead re-goaling, rebasing, and scenario modeling exercises; Serve as primary analytical partner to senior marketing leadership and Finance.
Seniority
Senior Manager, people leadership & strategy
