Senior Manager, Ads and Marketing Data Science
Core
Lead the Marketing Analytics & Data Science team in India to build measurement frameworks, causal models, and analytical infrastructure that inform marketing budget allocation, channel strategy, and growth planning.
Role type
Senior Manager, Marketing Data Science (People Leadership)
Builds
Measurement frameworks, causal models, and analytical infrastructure for marketing budget allocation and channel strategy.
Domain
Real Estate / Marketing Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), causal inference, attribution modeling, team leadership, stakeholder management, SQL, Python/R
Preferred skills
Experience at high-growth Indian consumer tech, offline marketing analytics, legacy infrastructure modernization, dbt, Databricks, Snowflake, Airflow
Technologies
SQL, Python, R, dbt, Databricks, Snowflake, Airflow
Responsibilities
Lead and grow the India-based Marketing Analytics & Data Science team; own the measurement strategy for core marketing programs; partner with global Marketing, Product, and Engineering stakeholders; develop careers of data scientists; present complex methodology to senior leadership.
Seniority
Senior Manager, hands-on IC with people leadership
