Performance Marketing Manager
Core
End-to-end performance marketing leader responsible for strategy, execution, and optimization of paid media across search and social channels to drive user acquisition, activation, and retention for global marketplaces.
Role type
Senior Performance Marketing Manager
Builds
Paid acquisition campaigns, retention programs, and growth strategies for Freelancer.com, Escrow.com, and LoadShift
Domain
Digital Marketing / SaaS / Marketplace
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media budget management, CAC/ROAS/LTV optimization, multi-channel social advertising, conversion copywriting, data analysis, cross-functional coordination
Preferred skills
AI-assisted creative workflows, AEO/GEO optimization, API understanding, short-form video production
Technologies
Google Ads, GA4, CRM, email marketing tools, social media platforms
Responsibilities
Manage significant paid media budgets ($100k+/mo search, $500k+/mo social), optimize campaigns for performance metrics, create high-converting ad copy and landing pages, build retention and lifecycle programs, coordinate growth strategy across product and sales teams
Seniority
Senior, hands-on IC
