Digital Growth & Conversion Lead
Core
Lead digital growth and conversion efforts to accelerate organic growth and improve the end-to-end digital customer journey for a life insurance brand.
Role type
Senior hands-on IC Digital Growth & Conversion Lead with people leadership
Builds
Digital traffic, qualified leads, conversion rates, and a new digital application platform
Domain
Life insurance / Financial services
Required skills
SEO, AEO, GEO, organic social media, CRO, website performance, copywriting, analytics, experimentation, GA4, customer data analysis, UX/CX, digital funnel management, attribution, AI search understanding, commercial judgement, team leadership
Preferred skills
Financial services experience, highly regulated environment experience
Technologies
GA4
Responsibilities
Grow qualified digital traffic, leads and conversion; Lead SEO, AEO, GEO and conversion optimisation; Own website, quote and application journey performance; Write, edit and optimise digital copy and content; Build a disciplined experimentation and optimisation program; Use GA4, customer and sales data to identify and remove friction; Help shape and launch a major new digital application platform; Lead a small team across digital, UX/CX and design