Senior Product Marketing Manager
Core
Own global messaging, positioning, and GTM strategy for legal practice management software to drive product adoption and growth.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Global product positioning, deep-funnel sales assets, and GTM launch campaigns for legal-tech solutions.
Domain
Legal technology / Professional services software
Deliverable
product features
Required skills
B2B SaaS product marketing, GTM strategy, competitive analysis, voice-of-customer synthesis, ICP/buyer persona development, cross-functional stakeholder management, storytelling, data-driven roadmap influence.
Preferred skills
Legal tech domain expertise, experience in professional services or compliance-adjacent markets, familiarity with AI tools for research and synthesis.
Technologies
None explicitly stated
Responsibilities
Evolve platform and solution-level positioning globally; create deep-funnel assets (pitch decks, battlecards, demo videos); track competitive landscape; synthesize customer insights; develop ICPs and buyer personas; shape roadmap decisions; lead GTM launch planning; identify adoption/expansion opportunities; own success metrics.
Seniority
Senior, hands-on IC
