Marketing Manager
Core
Planning local marketing objectives, developing strategies, and executing tactical action plans for the Philippines market.
Role type
Senior IC marketing manager (local market)
Builds
Local marketing campaigns, brand positioning, and product adaptation for the Philippines
Domain
Online gaming / iGaming
Required skills
Strategic planning, budget management, agency management, market research, KPI analysis, team leadership, regulatory compliance
Preferred skills
AI-first mindset, data-driven decision making, creative project design
Technologies
AI tools, digital media channels, affiliate marketing networks
Responsibilities
Define marketing targets aligned with financial KPIs; Develop tactical action plans for brand positioning and media approach; Localize creative material with external agencies; Monitor and report on marketing budget; Coordinate with HQ product teams; Supervise local and central content teams; Track and evaluate marketing activities and KPIs; Monitor competition and conduct market research; Manage local and global agencies; Create reports for Country Manager; Ensure regulatory compliance; Lead and develop the local marketing team.
Seniority
Senior, hands-on IC
