Digital Marketing Manager
Core
Lead development, execution, and optimization of paid digital marketing strategies across paid search, performance max, programmatic, and affiliate channels to drive eCommerce and store growth.
Role type
Digital Marketing Manager (Paid Search & Performance)
Builds
eCommerce and physical store growth via paid digital channels
Domain
Retail / Digital Marketing
Required skills
Paid search management, Programmatic advertising, Affiliate marketing, Budget allocation, ROI optimization, Google Analytics, Google Marketing Platforms, Looker Studio, Excel, Project management
Responsibilities
Lead always-on and seasonal paid digital campaigns, Monitor and evolve the digital roadmap, Manage multi-channel digital investments and forecasts, Leverage advanced analytics to generate actionable insights, Cultivate relationships with external agency partners and cross-functional teams