Senior Marketing Operations Manager (Reporting and Analytics)
Core
Primary owner of marketing analytics and reporting, building dashboards to measure performance and manage customer attributes for targeted campaigns.
Role type
Senior Marketing Operations Manager (Analytics & Reporting)
Builds
Marketing performance dashboards, recurring reports, and customer segmentation attributes
Domain
Financial Technology (Fintech) / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics, HubSpot, Salesforce, Tableau/Sigma/Looker, data reconciliation, metric definition, campaign segmentation, cross-functional collaboration
Preferred skills
Financial services experience, GA/HubSpot/Salesforce certifications, product analytics tools (Amplitude/Mixpanel), basic SQL
Technologies
Google Analytics, HubSpot, Salesforce, Tableau, Sigma, Looker, Amplitude, Mixpanel, Pendo
Responsibilities
Own marketing analytics and reporting; Partner with Data/Revenue Tech to map data across GA, HubSpot, and Salesforce; Build dashboards and recurring reports; Maintain marketing attributes for segmentation; Enable targeted campaigns; Measure the marketing funnel; Coordinate across Marketing, Data, Product, and Engineering teams
Seniority
Senior, hands-on IC