Senior Growth Marketing Analyst
Core
Decode digital body language of prospects and users to build, optimize, and scale Product-Led Growth (PLG) engines by mapping signals and establishing next best actions.
Role type
Senior Growth Marketing Analyst (PLG Strategy & Data)
Builds
Predictive lead routing models, activation workflows, and sales-facing analytics interfaces for high-value B2B accounts.
Domain
B2B SaaS, Product-Led Growth, Revenue Operations
Deliverable
production ML models | product features | dashboards & analysis
Required skills
B2B SaaS growth tactics, PLG motion strategy, revenue analytics, cross-functional stakeholder management, independent problem solving, predictive modeling, conversion rate optimization (CRO), experimental design, data pipeline management, SQL, web analytics (GA360/GA4), product analytics (Amplitude, Mixpanel), CDPs, CRM/automation platforms
Preferred skills
Experience with 6sense, GitHub, RevOps tools, SDK deployment tracking, enterprise intent signal evaluation
Technologies
GA360, GA4, Amplitude, Mixpanel, 6sense, GitHub, SQL, CDPs, CRM platforms
Responsibilities
Audit and categorize 1st-party and 3rd-party signals across target contacts; evaluate variable factors to distinguish technical practitioner actions from enterprise intent; feed signal combinations into predictive models for lead routing; define next best actions based on segment and stage; map and trigger activation responses; implement and maintain cross-functional activation workflows; design and run growth experiments to optimize conversion rates; manage technical configuration and tracking setups for core data platforms.
Seniority
Senior, hands-on IC
