Director, Product & Solutions Marketing
Core
Leads GumGum's go-to-market marketing function, unifying product and solutions marketing to create sales narratives, launch products, and enable commercial teams.
Role type
Director, Product & Solutions Marketing
Builds
Go-to-market strategies, sales enablement materials, training programs, and product launch campaigns for an AI-driven advertising platform.
Domain
Advertising technology (AdTech), AI-driven data matching, contextual advertising
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, sales enablement, team leadership, competitive intelligence, content strategy, vertical campaign planning
Preferred skills
Ad tech provider background, DSP/SSP experience, major agency advertising strategy
Technologies
Mindset Graph, sales hub infrastructure, battlecards, decks
Responsibilities
Translate positioning into consistent sales pitches, lead high-impact product launches, partner with Product on roadmap sequencing, package offerings into problem-centric solutions, direct the case study pipeline, oversee content and sales tools, shape training programs, coach a team of marketers
Seniority
Director, people leadership
