Player Connections Paid Media Specialist
Core
Execute and deliver paid media campaigns for iconic video game franchises (NBA 2K, BioShock, etc.) across Meta, Google, and 1st party channels.
Role type
Associate Manager, Paid Media Specialist
Builds
Performance-driven media campaigns supporting brand and performance strategies for 2K's game portfolio
Domain
Gaming / Entertainment
Required skills
Media planning, Digital marketing execution, Meta Ads Manager, Google Ads, Budget management, Trafficking, QA processes, Data analysis, Excel/Google Sheets
Preferred skills
Gaming industry experience, CDP activation, Agency or high-growth pod environment experience
Responsibilities
Drive campaign execution and delivery within the pod team; Manage detailed planning workflows and rigorous QA processes; Monitor daily campaign pacing and conduct post-campaign analyses; Manage relationships with platform partners (Meta, Google, TikTok); Manage internal finance and procurement processes including PO creation and invoice reconciliation
Seniority
Mid-level, hands-on IC with management responsibilities