Sr. Product Marketing Manager, Content Cloud
Core
Own the commercial strategy for Content Cloud (headless CMS, Assets, Launch), including positioning, packaging, launches, buyer narratives, pricing, and competitive strategy to drive renewal and expansion for the largest installed base.
Role type
Senior individual contributor product marketing manager
Builds
Content Cloud product line (CMS, DAM, Launch) for enterprise customers
Domain
B2B SaaS, Content Management, Digital Experience Platforms
Deliverable
product features
Required skills
B2B SaaS product marketing, headless CMS/DXP/DAM category expertise, enterprise sales cycle management, pricing and packaging strategy, competitive strategy, go-to-market strategy, customer insights, executive presence, product demonstration
Preferred skills
Retail/commerce experience, developer audience experience, partner ecosystem experience, product-led growth, answer engine/search optimization
Technologies
Headless CMS, DAM, DXP, Content Cloud, Agent OS
Responsibilities
Own commercial strategy including positioning, packaging, launches, and field readiness; Drive renewal and expansion narratives for the largest installed base; Lead competitive strategy including battlecards and win/loss analysis; Own pricing, packaging, ICP, and value propositions; Define and measure adoption goals using data; Represent the product externally through demos, webinars, and market-facing events; Mentor and raise the bar for the broader product marketing team
Seniority
Senior, hands-on IC