Senior Content Marketing Manager
Core
Own the editorial strategy and content programs that drive pipeline and revenue for AI-native manufacturing software.
Role type
Senior IC content marketing manager
Builds
Editorial calendars, thought leadership, campaign assets, sales enablement materials, and flagship event content
Domain
B2B SaaS / Manufacturing / AI
Deliverable
product features
Required skills
B2B SaaS content marketing, full-funnel program ownership, editorial strategy, sales enablement, AI-assisted content workflows, data-driven performance tracking
Preferred skills
Experience with agency/freelance management, translating product positioning into buyer-facing narratives
Technologies
AI tools for content generation and workflow automation
Responsibilities
Define editorial strategy and performance frameworks; create high-quality content across formats; partner with Product Marketing and Demand Gen to drive pipeline; build sales enablement assets; establish AI-assisted editorial workflows; track content performance metrics
Seniority
Senior, hands-on IC
