Marketing Technology & Operations Lead
Core
Own the administration, optimization, and integration of the MarTech stack to enable self-service capabilities for global and regional marketers.
Role type
Senior Marketing Technology & Operations Lead
Builds
Automated dashboards, campaign execution workflows, and data governance frameworks for marketing teams.
Domain
B2B SaaS / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
MarTech stack administration, Marketo expertise, Salesforce CRM integration, external agency management, AI-powered automation (Zapier, LLMs), campaign operations, data quality governance, cross-functional coordination
Preferred skills
Architectural rebuild of complex marketing automation instances, operational leadership in fast-growing environments, stakeholder influence for non-technical leaders
Technologies
Marketo, Salesforce, Asana, Zapier, LLMs, chatbot tools
Responsibilities
Rebuild and optimize the MarTech stack; direct external marketing automation agency partners; build end-to-end campaign intake and execution workflows; leverage AI tools to expand execution capacity; standardize global campaign execution frameworks; manage email traffic and resource allocation; remediate and govern the marketing database; partner with Analytics to build ROI tracking systems
Seniority
Senior, hands-on IC with strategic oversight