Bilingual Marketing Campaigns Manager (Mandarin, English)
Core
Plan and execute paid social, LinkedIn, ABM, and email marketing campaigns to generate qualified leads and drive restaurant owners to book demos.
Role type
B2B Marketing Campaigns Manager
Builds
Lead generation campaigns and ABM programs for a restaurant SaaS platform
Domain
B2B SaaS / Restaurant Technology
Required skills
Paid social advertising, LinkedIn advertising, Account-based marketing (ABM), Email marketing automation, CRM data analysis, Budget management, A/B testing
Preferred skills
Restaurant industry marketing, CDP usage, Intent data tools, Field event planning
Technologies
Meta Ads Manager, LinkedIn Campaign Manager, Salesforce Marketing Cloud, HubSpot, Demandbase, 6sense, RollWorks, Clay, Bombora
Responsibilities
Plan and launch Facebook/Meta ad campaigns for lead generation; Run LinkedIn Sponsored Content and Lead Gen campaigns; Build and execute ABM programs targeting enterprise accounts; Manage email nurture sequences and automation workflows; Track campaign performance and optimize for ROI; Partner with Sales to align targeting with ideal customer profiles.
Seniority
Mid-Senior, hands-on IC
