Bilingual Marketing Campaigns Manager (Mandarin, English)
Core
Plan and run paid social, LinkedIn, ABM, and email marketing programs to generate qualified leads and move restaurant owners toward booking a demo.
Role type
B2B Marketing Campaigns Manager
Builds
Paid social campaigns, LinkedIn ads, ABM programs, and email nurture sequences
Domain
SaaS / Restaurant Technology
Required skills
B2B paid social strategy, LinkedIn advertising, Account-Based Marketing (ABM), Email marketing automation, CRM analytics, Mandarin Chinese fluency
Preferred skills
Restaurant/SMB B2B marketing, A/B testing, CDP/intent-data tools, Field event planning
Technologies
Meta Ads Manager, LinkedIn Campaign Manager, Salesforce Marketing Cloud, Demandbase, 6sense, RollWorks, Salesforce, HubSpot
Responsibilities
Plan and launch Facebook/Meta ad campaigns for lead generation; Run LinkedIn Sponsored Content and Lead Gen Forms; Build and execute ABM programs targeting enterprise accounts; Own email marketing strategy and automation workflows; Track, measure, and report on campaign performance and ROI
Seniority
Mid-Senior, hands-on IC