Vice President, Product Marketing
Core
Define and drive product positioning, messaging, and go-to-market strategy for Billtrust's AI-powered B2B accounts receivable and payment solutions.
Role type
VP, Product Marketing (Strategy & Leadership)
Builds
AI-accelerated go-to-market engine, launch frameworks, and sales enablement programs for AR and fintech products.
Domain
Fintech / B2B Accounts Receivable / AI-powered Marketing
Deliverable
product features
Required skills
B2B product marketing strategy, complex portfolio positioning, go-to-market execution, sales enablement, AI tool adoption, team leadership, competitive intelligence, analyst relations
Preferred skills
Experience in PE-backed environments, deep expertise in finance/AR verticals, building AI-first cultures
Technologies
AI-powered market intelligence tools, co-worker agents, AI content generation workflows
Responsibilities
Define product positioning and value proposition frameworks; overhaul product launch processes to create high-impact market moments; build and scale sales enablement programs; lead and develop a high-performing product marketing team; represent the company in analyst relations and industry events.
Seniority
VP, strategic leadership with hands-on execution