Media Manager
Core
Support the WeatherFX product suite to enable Fortune 100 marketers to leverage real-time weather data for optimized marketing communications across digital and offline channels.
Role type
Senior Media Manager (Ad Tech & Weather Data)
Builds
WeatherFX product suite implementations for enterprise clients
Domain
Digital Marketing, Ad Tech, Weather Data Analytics
Deliverable
product features
Required skills
Digital media strategy, Ad tech ecosystem knowledge, Campaign performance analysis, Multivariate testing, Marketing mix optimization, Cross-functional client management
Preferred skills
Offline conversion tracking, Macro and micro level KPI definition, Fast-paced environment adaptability
Technologies
WeatherFX platform, CRM lifecycle tools, Data Science collaboration tools
Responsibilities
Consult with Fortune 100 clients on WeatherFX implementation, Manage pre/during/post campaign analysis, Partner with Data Science on weather trigger models, Report performance to clients and agencies, Optimize marketing mix across paid and organic channels
Seniority
Mid-Senior, hands-on IC
