Performance Marketing Analyst
Core
Operational execution and data integrity for mid-funnel performance marketing campaigns driving high-intent traffic to CarGurus' site and app.
Role type
Performance Marketing Analyst
Builds
Traffic acquisition campaigns across video-based channels (Google, Meta, TikTok, Programmatic) for US and international markets
Domain
Automotive marketplace / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign management (CM360, DV360), audience targeting strategy, budget reconciliation, data analysis, Microsoft Excel (pivots, vlookups), PowerPoint
Preferred skills
SQL, business intelligence tools (Looker, Tableau), ad technology platforms
Technologies
Campaign Manager 360, DV360, Google Ads, TikTok, Meta, YouTube on TV
Responsibilities
Manage end-to-end campaign execution and trafficking; develop and analyze new audience targeting strategies; monitor daily campaign performance; maintain core performance dashboards and conduct deep-dive analysis; reconcile budget, invoicing, and billing trackers; communicate campaign results to stakeholders
Seniority
Mid-level, hands-on IC
