Associate Manager, Consumer Integrated Marketing - New Verticals Habituation
Core
Lead integrated go-to-market strategies to drive customer habituation and retention for DoorDash's New Verticals (Grocery, Alcohol, Retail, Convenience) across on- and off-platform channels.
Role type
Associate Manager, Consumer Integrated Marketing (Growth & Retention)
Builds
Full-funnel marketing campaigns and GTM plans for New Verticals categories
Domain
Consumer Technology / Last-mile Delivery / Retail & Grocery
Deliverable
product features
Required skills
B2C retention strategy, lifecycle marketing, cross-channel campaign planning, data-driven audience insights, value-based marketing, cross-functional influence, strategic roadmap definition
Preferred skills
Paid media management, SEO/SEM, lifecycle optimization
Technologies
CRM, Paid Media Platforms, Analytics Tools
Responsibilities
Define strategy and roadmap for repeat engagement; Build and execute full-funnel campaigns; Act as voice of the customer to inform product/marketing roadmaps; Partner cross-functionally with Brand, Creative, and Growth teams; Track metrics and competitive insights to evolve habit-building moments
