Social Media Strategist & Planner
Core
Develop a refreshed organic social strategy and 12-month playbook for an Australian beverage brand, defining content pillars, community segments, and measurement frameworks.
Role type
Senior social media strategist (contract)
Builds
A practical 8–10 page strategy/playbook and one-page executive summary for a beverage brand
Domain
Consumer goods / Beverage / Social media strategy
Required skills
Social strategy, content planning, brand communications, platform algorithm analysis, competitor assessment, KPI definition, roadmap development
Preferred skills
Experience with Meta (Facebook, Instagram, Reels, Stories), YouTube, Reddit, creator management, UGC, Australian culture, alcohol brand marketing
Technologies
Meta, YouTube, Reddit
Responsibilities
Review existing social strategy and brand positioning; define content pillars, tone of voice, and publishing cadence; build a measurement framework with KPIs; develop a 12-month implementation roadmap; present strategy and incorporate feedback
