Social Media Manager - BeReal
Core
Own BeReal's voice and content strategy across TikTok, Instagram, and BeReal to rekindle engagement and shape the brand's authentic identity for a global Gen Z audience.
Role type
Senior Social Media Manager (Global)
Builds
Owned social media presence, creative content calendars, and community-driven campaigns for a social network with 40M+ monthly active users.
Domain
Social Media / Gen Z Culture / Mental Health
Deliverable
product features
Required skills
Global social media strategy, Gen Z cultural fluency, creative content design, community engagement, brand voice definition, campaign partnership, performance analytics, autonomous execution
Preferred skills
Video shooting and editing, EMEA and USA market experience
Technologies
TikTok, Instagram, BeReal
Responsibilities
Lead owned social media presence across TikTok, Instagram, and BeReal; Reignite community engagement with creative, raw, and resonant content; Design and own the content calendar from planned storytelling to real-time reactive posts; Shape the voice and tone of BeReal across all platforms; Collaborate with the community to elevate user stories and content; Partner with the Brand Strategy team to roll out campaigns supporting growth and brand trust; Track and analyze performance to inform strategy and optimize for engagement, reach, and resonance.
Seniority
Senior, hands-on IC