Senior Growth Manager
Core
Own local growth strategy and end-to-end program delivery for product go-to-market, customer growth, and priority segments including advanced traders and VIPs.
Role type
Senior individual contributor growth manager
Builds
Local growth initiatives, go-to-market programs, full-funnel strategies for high-value customers, loyalty and engagement programs, customer events, and VIP experiences.
Domain
Cryptocurrency exchange and digital asset trading
Deliverable
product features
Required skills
Growth marketing strategy, go-to-market planning, customer segmentation, lifecycle growth, retention, reactivation, monetization, paid-media briefing, event planning and execution, commercial analysis, cross-functional stakeholder management
Preferred skills
Experience in cryptocurrency, fintech, or regulated financial services; experience with sophisticated investors, institutions, VIPs, loyalty programs, affiliates, or high-value customer segments
Responsibilities
Own local growth initiatives from strategy to execution and reporting; Lead go-to-market programs defining target segments, customer journeys, messaging, and success metrics; Develop full-funnel growth strategies for advanced traders and VIPs; Design loyalty, reward, engagement, and reactivation programs; Act as key local stakeholder for global Performance Marketing and Lifecycle teams; Plan and execute customer events, VIP experiences, and partner activations; Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver compliant growth programs; Monitor performance and communicate insights to stakeholders