Product Marketing Manager, Apps and Ecosystem
Core
Define positioning, messaging, and go-to-market strategy for Stripe Apps, Projects, the App Marketplace, and the broader partner ecosystem.
Role type
Product Marketing Manager (Ecosystem & Marketplace)
Builds
Stripe's ecosystem of apps, integrations, and partner solutions
Domain
Financial infrastructure / B2B SaaS / Developer platforms
Deliverable
product features
Required skills
B2B SaaS product marketing, two-sided marketplace marketing, go-to-market strategy, product positioning, cross-functional collaboration, data analysis, content creation, user research
Preferred skills
Developer-facing marketplace experience, partner program structures, startup/developer audience engagement, payments/fintech background, API documentation literacy, ecosystem metrics analysis
Technologies
AI tools, API documentation
Responsibilities
Define value proposition for supply-side partners and demand-side users; Build competitive positioning frameworks; Partner on launches of new Apps and categories; Collaborate on case studies and demand generation; Develop GTM playbooks and sales assets; Track adoption performance and provide insights to product and partnerships teams