Product Marketing Manager (UCAN) Media Effectiveness
Core
Drive global go-to-market strategy and scalable execution for client-facing ad products, specifically US Ad Measurement solutions, translating technical measurement methodologies into market-facing narratives that drive adoption and revenue.
Role type
Senior Product Marketing Manager (Ad Tech / Media Measurement)
Builds
US and CA ad measurement solutions (incrementality, brand lift, multi-touch attribution, clean room integrations)
Domain
Digital Advertising / Media Measurement / Ad Tech
Deliverable
product features
Required skills
Ad tech product marketing, media measurement methodologies (incrementality, lift studies, MTA, MMM, identity resolution, clean rooms), US digital advertising ecosystem (programmatic, CTV, mobile measurement, viewability, fraud prevention), cross-functional product strategy, GTM launches, storytelling, privacy-safe measurement (CCPA/CPRA, Conversions API, first-party data), industry standards (MRC, IAB)
Preferred skills
None stated
Technologies
Bayesian MMM, synthetic control groups, Conversions API, DoubleVerify, IAS, Nielsen, Kantar, EDO
Responsibilities
Lead go-to-market strategy and launches for US and CA ad measurement solutions; Define and execute strategy for how measurement solutions are packaged and tiered across client segments; Launch and scale priority measurement programs including incrementality and conversion lift testing; Partner with Global PMM, Product, Sales, Research, Comms, and Legal/Privacy to shape the roadmap; Benchmark Netflix measurement capabilities against other ad tech platforms; Drive alpha and beta testing strategy and frameworks; Translate complex methodologies into simple benefits for media buyers and CMOs; Build pitch decks, one-pagers, whitepapers, and battlecards; Position privacy-safe measurement amid signal loss and US privacy laws; Drive narrative and alignment around industry standards and accreditation.
Seniority
Senior, hands-on IC
