Ads Measurement Specialist (UCAN - Client Services)
Core
Evaluate and demonstrate the impact of advertiser campaigns on Netflix using first-party and third-party measurement solutions to drive brand lift, consideration, and conversion.
Role type
Senior client services measurement specialist
Builds
Campaign effectiveness insights and client-ready deliverables for priority advertisers
Domain
Digital advertising / Streaming media
Required skills
Causal measurement methodologies, Marketing Mix Modeling (MMM) analysis, end-to-end project management, vendor management, survey design, data analysis, AI tool utilization
Preferred skills
Experience in Financial Services, Insurance, Travel, or Auto verticals, streaming or traditional TV measurement background
Technologies
First-party measurement tools, third-party measurement solutions, AI tools
Responsibilities
Execute measurement studies to assess campaign effectiveness, develop measurement recommendations for clients, oversee full lifecycle of studies from intake to reporting, synthesize complex outputs into actionable insights, create case studies and learning playbooks
Seniority
Senior, hands-on IC
