Publicity Manager - Originals
Core
Lead publicity campaigns for South Indian Netflix Originals (Tamil, Telugu) to drive cultural conversations and earned media coverage.
Role type
Publicity Manager (South Titles)
Builds
Earned media campaigns for TV series and films across broadcast, print, digital, and social channels.
Domain
Entertainment / Streaming / South Indian Cinema
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Campaign strategy, earned media execution, media relationship management, cross-functional collaboration, budget management, cultural trend analysis, regional media landscape expertise
Preferred skills
Experience in Tamil or Telugu entertainment industry, fluency in Tamil and/or Telugu
Technologies
N/A
Responsibilities
Build and execute publicity campaigns from production through launch; Pitch and secure media opportunities with journalists and influencers; Serve as primary point of contact for filmmakers and talent; Integrate with marketing, social, and festival teams; Manage agencies, vendors, and budgets; Analyze cultural shifts in the entertainment landscape
Seniority
Mid-Senior, hands-on IC