Publicity Manager - Korea
Core
Develop and execute strategic publicity campaigns for Netflix's local and international slate of TV series, films, and unscripted titles to enhance brand reputation and audience engagement in Korea.
Role type
Senior Publicity Manager (Entertainment)
Builds
Strategic publicity campaigns, media coverage, and talent publicity initiatives for Netflix titles.
Domain
Entertainment / Media Relations / Public Relations
Deliverable
client delivery
Required skills
Strategic campaign development, media relations, talent publicity management, cross-functional collaboration, storytelling, reputation management, navigating ambiguity, stakeholder management
Preferred skills
Understanding of emerging media platforms, creator ecosystems, new storytelling formats
Technologies
N/A
Responsibilities
Lead development and execution of strategic publicity campaigns across local and international titles; Identify compelling narratives and culturally relevant opportunities for earned media coverage; Build and maintain relationships with journalists, media partners, creators, talent representatives, and influencers; Lead talent publicity efforts including press tours, junkets, interviews, and title launches; Partner with cross-functional teams to deliver integrated title campaigns; Navigate complex communications challenges and reputation issues.
Seniority
Senior, hands-on IC