Communications Manager, Local & Launch Communications
Core
Primary communications lead for new market, store, and site launches, managing local reputation and media relations from pre-launch through mature operations.
Role type
Senior IC communications manager (launch & local markets)
Builds
Local community trust, media relationships, and compelling launch narratives for new deployments.
Domain
Logistics / Autonomous drone delivery / Healthcare supply chain
Deliverable
product features
Required skills
Integrated launch communications planning, traditional and new media relations, visual storytelling project management, crisis communication, cross-functional collaboration, strategic messaging development, event planning, independent ownership
Preferred skills
Experience with creators/influencers, viral content judgment, travel for work
Technologies
None stated
Responsibilities
Own communications for in-market site and store launches; Plan and execute integrated launch communications across media channels; Build and manage relationships with reporters, creators, and influencers; Lead story development and media outreach; Partner with visual content teams; Develop core messaging and media materials; Support launch events and community moments; Monitor and manage local issues or misinformation; Train local team members on communications; Serve as a Zipline spokesperson
Seniority
Senior, hands-on IC