Product Marketing Director
Core
Lead go-to-market strategy, messaging, and launch execution for a portfolio of healthcare product lines, translating complex clinical data and economics into value propositions for benefits leaders and health systems.
Role type
Senior IC Product Marketing Director
Builds
Go-to-market strategies, product launches, sales enablement materials, and thought leadership content for healthcare benefits optimization products.
Domain
Healthcare / Health Economics / B2B SaaS
Deliverable
product features
Required skills
B2B product marketing strategy, go-to-market planning, product launch management, competitive positioning, financial modeling, cohort analysis, cross-functional leadership, stakeholder management, thought leadership development
Preferred skills
Experience with Fortune 500 customers, deep knowledge of healthcare benefits landscape, ability to influence without authority
Technologies
None explicitly listed
Responsibilities
Own end-to-end go-to-market strategy including market segmentation and messaging architecture; Lead major product launches and feature releases; Set standards for data-driven marketing plans and KPIs; Partner with RevOps and Sales to develop segment-specific approaches; Mentor product marketers and shape team operating rhythm; Collaborate with Product leadership on roadmap prioritization; Own thought leadership and content strategy.
Seniority
Director, hands-on IC with strategic leadership