Senior Manager, SoFi Plus Member Acquisition
Core
Drive membership growth for SoFi Plus by optimizing in-product placements, analyzing funnels, and building measurement frameworks to connect eligible members to the subscription.
Role type
Senior Manager, Product Strategy & Growth
Builds
SoFi Plus membership acquisition funnel and in-product placement strategies
Domain
Consumer Fintech / Membership Subscriptions
Deliverable
product features
Required skills
Product strategy, funnel analysis, addressable market sizing, cross-functional leadership, program management, executive communication, data-driven decision making, risk alignment
Preferred skills
Consumer fintech experience, lifecycle marketing, in-product growth surfaces, regulated environment experience, SoFi product familiarity
Technologies
AI-powered tooling, dashboards, measurement frameworks
Responsibilities
Own addressable market opportunity sizing and segment definitions; Build and maintain reporting on reach, impression coverage, and placement performance; Analyze opportunities and drop-offs throughout the product funnel; Drive execution roadmap for SoFi Plus member growth across the member ecosystem; Partner with other business units to build data-backed cases for Plus integration; Lead executive updates and stakeholder communications regarding growth priorities.
Seniority
Senior Manager, hands-on IC with strategic oversight